Marc Jacobs ambassador Kaia Gerber stars in the brand's new campaign, promoting its new fragrance line in the Daisy Marc Jacobs franchise, Daisy Love Marc Jacobs.

The model features alongside Aube Jolicoeur and Faith Lynch in images shot on a California beach by Alasdair McLellan. Gerber commented 'I'm excited to continue working with Marc Jacobs Fragrances for the Daisy Love campaign. This time the campaign takes the carefree spirit of Daisy to the beach; which very much resonates with my personality, lifestyle, and my inner Daisy girl'.